Mustafa Doğru is the CEO of Yumurcak Publishing which publishes children’s books since 2004. He is the vice president of The Association of Press and Publishing of Turkey since 2011 and a board member since 2009. His career starts with an engineering degree and a master of science on management in Marmara university of Istanbul. He worked as a consultant on technology before being a full time publisher. Before founding his own publishing house he served as manager in the family publishing business that the company dates back to 1974. He is active on publishing related symposiums, seminars, round tables in Turkey either as a speaker, planner or manager. He was the Project coordinator of Turkish Stand in Frankfurt Book Fair in 2007 and he was in the Management Team of Turkish National Stand in Guest of Honour year of FBF in 2008.
Mustafa speaks English, German and Spanish. He writes about the future of publishing in Turkey in “Publishing World” magazine.
“It is always exiting to talk about my country with foreigners.”
What will Mustafa Doğru talk about at The Markets?
● Briefly describe what you will talk about at The Markets.
I will give brief information about the Turkish Publishing Market. Maybe some statistics that will help to imagine the market like how many books are produced, how many titles are being published or what is the percentage of imported copyrights. I would like to talk about the marketing and the distribution channels we have in Turkey. Maybe some participants will wonder the legal situation copyright laws and etc. Finally I can talk about the e-book situation and the current market leaders and devices and standards. Any other publishing related questions will make me exited to answer.
● Why are you excited to participate in The Markets?
Usually Turkey is too west for east and too east for west. So it is always exiting to talk about my country with foreigners.
Yumurcak is a children’s book publisher since 2004. Yumurcak publishes early age story books, picture books board books as well as kindergarten educational sets. Yumurcak English Academy publishes English Language Teaching materials for early ages. Yumurcak Digital publishes videos animations songs and mobile apps for the tablets and mobile phones.
Every book is important but we believe it is more important if it is for children. We work hard not to grow and keep our child inside as a child.